Cookiy Research
2026
They see the storm.
Cookiy Research
They see the storm. They can't afford umbrellas.
Two-thirds of workers in our sample expect AI to change their job in three years. Forty-one percent have done nothing to prepare.
Discoveries
Real research, from real teams. Browse studies run by the Cookiy community — free to explore.
- Cookiy Research2026
Work anywhere.
Work & Wellbeing
Work anywhere. Rest nowhere.
9 Bay Area professionals caught between drowning workloads, housing costs, and the dream of fluid, self-directed work.
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Apple owns the ecosystem.
Consumer Tech · Apple
Apple owns the ecosystem. Not the enthusiasm.
On the eve of Apple's CEO transition, 50 loyal users describe a quieter problem: loyalty held together by switching cost, not delight.
- Cookiy Research2026
Finally, $3 is back.
Consumer · QSR
Finally, $3 is back. Nobody fully believes it.
We asked 68 Americans how they felt about McDonald's new Under $3 menu the day after launch.
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Loyal to the brand.
Qualitative · German Beer Drinkers
Loyal to the brand. Can't tell them apart.
Twelve German beer drinkers described their last purchase. The headline isn't taste — it's that loyalty runs on habit, price tags, and whoever is pouring.
- Cookiy Research2026
No one trusts reviews.
Consumer Research
Reviews shape purchases. No one trusts reviews.
21 shoppers reveal how the review credibility collapse triggered their own parallel verification systems.
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Came for the joy.
Qualitative · 40 Pet Owners
Came for the joy. Stayed for the bill.
Forty US pet owners explain what pet ownership actually costs — and almost nobody starts with the vet.
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Consumer Research
Gen Z Dating Preferences
How young adults decide who to meet, where to go, and when to call it off.
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Consumer Research
They love the hobby. Tools keep killing it.
Fifty-two Gen Z hobbyists told us what they do on a free afternoon. The pattern is the friction between them and the tool.
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Cookiy Research
AI is on the radar. Nothing is lighter.
Forty middle-aged US adults described the weight of a normal week. The story is a long, low-grade overload AI has not touched.
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Consumer Research
Gas prices hurt now. EVs still feel risky.
Nine US drivers told us how rising fuel prices reshape their week. Few switched to an EV. The barrier is charging, not sticker price.
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Consumer Research
Paying takes a tap. Trusting takes a callback.
How everyday people actually move money, pay bills, and escalate — and where app flows erode the trust they just built.
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Consumer Research
Servers get mercy. Screens get zero.
Seven US diners described tipping in 2026: deep empathy for servers, rising resentment at screens that demand tips where no service was rendered.
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Consumer Research
Dinner is decided fast. Deciding takes forever.
What really happens between 4 and 7 pm on a weekday — and where AI could actually help.
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Health & Behavior
How Young Americans Actually Sleep
Independent transcript-based report on sleep habits among young adults in the United States.
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Product & GTM
DJI Osmo Pocket 4 — Go-to-Market Research Brief
Buyer segments, competitive positioning, and messaging bets for the Pocket 4 launch.
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B2B · Freelance
Portfolio opens doors. Process closes deals.
How freelance designers actually win and keep clients — and the moments where the handshake is almost lost.
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Voice is present.
AI Voice Assessment · 12 Interviews
Voice is present. Depth is missing.
Twelve participants tried an AI-voiced personality test. The voice was polite, sometimes welcome, rarely load-bearing — and never the reason a result felt true.
- Cookiy Research2026
Time zones are fine.
Remote Engineers · 5 Interviews
Time zones are fine. Vague messages are not.
Five remote-first engineers described what breaks deep work. It is not the gap between cities — it is the ambiguity inside each async message.
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They want help.
Dating App Users · 12 Interviews
They want help. They won't outsource voice.
Twelve dating-app users told us where AI could help and where it could not. The line runs through authenticity — suggestions yes, autonomous messages no.
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Fans argue fiercely.
Football Fans · 13 Interviews · 10 Countries
Fans argue fiercely. The sport reconciles them.
Thirteen football fans across ten countries described how the game makes and mends connections. The stadium and the café do what no single brand can.
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Yes wins a month.
Freelance Designers · 33 Interviews
Yes wins a month. No builds a career.
Thirty-three freelance designers described how they filter leads and prevent scope creep — saying no is the professional competency.
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They sell software.
Enterprise Growth · 66 Interviews
They sell software. They ship trust.
Sixty-six enterprise-growth candidates described how they close deals. Trust does the work, transparency protects it, and autonomy keeps the best of them producing.
- Cookiy Research2026
Slang is a gift.
Gen Z · 30 Interviews
Slang is a gift. Outsiders kill it.
Thirty Gen Z participants described where new slang is born, tested, and killed. The pipeline is TikTok → group chat → IRL — and cringe arrives the moment outsiders catch on.
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They want results.
Men 25–50 · 10 Interviews
They want results. No one can know.
Ten men aged 25–50 described their path to an aesthetic clinic. Subtle outcomes and private check-in protect the decision more than any marketing does.
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The city costs.
Millennials & Gen Z · 10 Interviews
The city costs. The friends stay.
Ten millennials and Gen Z described why they might leave the city. The math adds up; the social ledger refuses.
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The home is clutter.
Shopee SG Users · 15 Interviews
The home is clutter. The search wins.
Fifteen Singapore Shopee users described their browsing, trust, and deal-hunting habits. The home screen is noise; the search bar is the product.
- Cookiy Research2026
The agent accepts.
Developer Tools · 33 Interviews
The agent accepts. The engineer verifies.
Thirty-three developers tell us local Mac Mini AI is exciting — but silent logic errors, not hardware, decide whether they ship.
- Cookiy Research2026
Polish reads fake.
Social Commerce · 13 Shoppers 18–35
Polish reads fake. Mess reads real.
Thirteen TikTok shoppers under 35 say harsh bathroom lighting and honest comments persuade them faster than any brand spot ever could.
- Cookiy Research2026
Beer without buzz.
Beverage · Singapore · 11 Interviews
Beer without buzz. Buzz without beer.
Eleven Singapore beer drinkers treat zero-alcohol as a designated-driver tool, not a lifestyle — and expect a thirty-percent discount for the missing high.
- Cookiy Research2026
Gotham is aesthetic.
Gen Z · Toronto · 12 Interviews
Gotham is aesthetic. Gotham is defensive.
Twelve Toronto Gen Z respondents call their city Gotham for its cinematic nightscape — and bristle when outsiders mistake the label for decline.
- Cookiy Research2026
Cheap Mac seduces.
Consumer Tech · 28 Would-Be Buyers
Cheap Mac seduces. Cheap Mac scares.
Twenty-eight would-be buyers say a $599 MacBook cracks the Apple door open — then ask, quietly, what Apple had to cut.
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