EdTech research
Research with
the whole classroom.
Students, parents, teachers and administrators, recruited and interviewed with consent, results within a day.
Learners, teachers and parents all decide whether a product works. Hear all three.
EdTech research and education research for learning products: learner research on motivation and drop-off, teacher interviews on adoption in class, and parent research on how families choose, all with consent built in.
Who we reach
Everyone in
the learning journey.
Students
K-12 with parental consent, university and adult learners.
Parents
The buyers of consumer learning apps and tutoring.
Teachers and tutors
By subject, level and school type. Experts in how learning really happens.
Administrators
The people who buy for schools and districts.
Example study
What a study looks like.
“Why do adult learners stop after week two?”
- Who
- 35 adult learners who started and stopped a language course
- Method
- AI interviews in their native language
- Timing
- One day
What came back
Week two is when lessons stopped matching real conversations.Named by 20 of 35
Streak reminders felt like guilt, not help.Negative tone in most mentions
Learners who spoke with a tutor once stayed much longer.A small human moment mattered most
Illustrative example based on typical studies.
Keep exploring
Related: In-context research, Voice of customer and Concept testing.
About EdTech research.
Who can you recruit for EdTech research?
Students (with parental consent where they are minors), parents, teachers, tutors, school administrators and adult learners, by level, subject and market.
How do you handle research with minors?
With informed consent from parents or guardians, age-appropriate guides, and the strictest handling of recordings. We confirm the approach before any study with minors.
Can teachers show how they use a product in class?
Yes, through in-context sessions or screen-share interviews, recorded with consent.
Which EdTech questions do teams bring?
Why learners drop out of a course, what makes teachers adopt or abandon a tool, how parents choose a learning app, and which features actually help learning.
Can you research across countries?
Yes, in many languages and school systems, with results in one language.
Hear the classroom
this week.
Free to start. No credit card. Video on this site is licensed stock footage of real people.