Ad and message testing
Hear the reaction
before the media spend.
Test ads, videos, messages and positioning with your audience. See the reaction, hear what lands and compare A/B variants before launch.
People forget most ads in seconds. Find out which second matters before you pay for it.
Ad testing and message testing with real target audiences: creative testing for video and static ads, A/B testing ads across variants, and copy testing for headlines and positioning, with emotional reactions captured on camera.
What we measure
Attention, meaning,
feeling, action.
- First reaction, on camera and in their voice
- What they understood, in their own words
- Emotion over time, second by second for video
- Recall of brand and message after a pause
- Preference between variants, and the reason
- Whether they would click, buy or share, and why not
Example study
What a study looks like.
“Which of two launch videos should run on social?”
- Who
- 50 people aged 18 to 34 who follow the category on social
- Method
- A/B split AI interviews, 25 per video, reactions marked on the timeline
- Then
- A 600-person survey on the winning message
- Timing
- Two days end to end
What came back
Video A held attention, but the brand name was missed.Recall 9 of 25 vs 19 of 25
The price reveal at 0:11 caused visible doubt.Hesitation marked in 17 sessions
Recutting A with an early logo was the recommended fix.Validated in the survey
Illustrative example based on typical studies.
Keep exploring
Related: Concept testing, Voice and tone analysis and E-commerce and DTC.
About ad testing.
What is ad testing?
Showing ad creatives, videos or messages to your target audience before launch to see whether they notice, understand, remember and like them, and whether it moves them to act.
Can I A/B test ads with Cookiy?
Yes. Split participants across variants (or show both) and compare reactions, recall and preference, with interviews explaining why one version wins.
What does Cookiy capture that a survey misses?
The reaction itself: facial expression, tone of voice and hesitation while people watch or read, plus the story of why it worked or did not.
Can I test video ads?
Yes. Participants watch the video in the interview, and reactions are marked on the timeline so you see which second lost them.
How is message testing different?
Message testing compares positioning statements, headlines or value propositions before creative exists. The same method works, often with a survey to rank messages across segments.
Test the ad
before you buy the media.
Free to start. No credit card. Video on this site is licensed stock footage of real people.