AI interviews, 1:1 →
Twenty to a hundred-plus in-depth interviews in hours, in many languages, moderated by AI and watched by your team.
E-commerce and DTC research
Why shoppers buy,
switch and come back.
Talk to shoppers about real purchases. In-home and in-store sessions, concept and pricing tests, and surveys, fielded to your exact audience.
Your analytics know the cart was abandoned. Your shopper knows why.
DTC market research and e-commerce research with real shoppers: consumer research on purchase decisions, shopper research at home and in store, and CPG research on packaging, pricing and claims.
What brands ask
From first click
to repeat order.
Acquisition
Which claim or ad made them try you, and which made them hesitate?
Conversion
What they needed to see on the product page before buying.
Experience
Unboxing, first use and the moment they decided it was worth it.
Retention
Why they reordered, switched or returned.
Methods
Methods brands use.
In the moment, with consent →
Some behaviour cannot be recalled in an interview. We record real moments with consent: shopping, cooking, a support call, a first run of your app.
Expert panels →
For hard questions, several specialists work the case together. You get the verdict, the reasoning and where they disagreed.
Groups and surveys →
Focus groups when people should react to each other, and multi-language surveys when you need the numbers behind the story.
Keep exploring
Related: Concept testing, Pricing research and Ad and message testing.
About DTC research.
What is DTC market research?
Research for direct-to-consumer and e-commerce brands on why shoppers buy, switch, return and recommend, from first impression to repeat purchase.
Can you research shoppers in their homes?
Yes, with consent: unboxing, product use, pantry and wardrobe checks, and shop-alongs online or in store. See in-context research.
Can I test packaging and product pages?
Yes. Show packaging, product pages or listings and hear what shoppers notice, trust and doubt, then measure preference in a survey.
Can I interview my own customers?
Yes, invite them from your customer list, and compare them with category shoppers who have never bought from you.
Is this useful for CPG brands too?
Yes. The same methods work for consumer packaged goods sold in retail.
Meet your shoppers
tomorrow.
Free to start. No credit card. Video on this site is licensed stock footage of real people.