AI interviews, 1:1 →
Twenty to a hundred-plus in-depth interviews in hours, in many languages, moderated by AI and watched by your team.
Concept testing
Which idea wins?
And why?
Test product concepts, features and packaging with the people who would buy them. Interviews explain the why, surveys size the demand.
A concept test should tell you what to build next, not just which option scored higher.
Concept testing with real target buyers: product concept testing and idea validation in AI interviews that ask for reactions and probe the reasons, plus a concept test survey when you need the numbers.
What you learn
Four answers
in one study.
Appeal
Which concept people want, and how strongly, in their own words.
Understanding
Whether they got it. The misreadings you would never guess.
Doubts
What would stop them, from price to trust to switching cost.
Who
Which segments light up, and which shrug.
Example study
What a study looks like.
“Which of three meal-kit concepts should we launch first?”
- Who
- 60 people who cook at home 3+ times a week, two markets
- Method
- Monadic AI interviews (20 per concept), then a 1,000-person preference survey
- Stimulus
- One-page concept boards with price
- Timing
- Interviews day one, survey day two
What came back
01
Concept B won on appeal but lost on price believability.38% top choice; “too cheap to be fresh” came up 11 times
02
Concept A was misread as a diet product.Corrected by one headline change
03
Families preferred C by a wide margin.Segment worth its own launch
Illustrative example based on typical studies.
Methods
Methods for concept tests.
In the moment, with consent →
Some behaviour cannot be recalled in an interview. We record real moments with consent: shopping, cooking, a support call, a first run of your app.
Expert panels →
For hard questions, several specialists work the case together. You get the verdict, the reasoning and where they disagreed.
Groups and surveys →
Focus groups when people should react to each other, and multi-language surveys when you need the numbers behind the story.
Keep exploring
Related: Ad and message testing, Pricing research and Surveys.
About concept testing.
What is concept testing?
Showing a product idea, feature, design or package to your target audience before you build or launch it, to learn whether it appeals, to whom, and why.
How does Cookiy test concepts?
Participants see your concepts (images, video, prototypes or copy) in an AI interview that asks for first reactions, understanding, appeal and doubts, then probes the reasons. A survey can then measure preference across a larger sample.
How many concepts can I test at once?
Several. Show each person one concept (monadic) or let them compare several (sequential). The discussion guide is built for either design.
How many participants do I need?
For the why, 20 to 40 interviews per audience usually show the pattern. For how many, add a survey sized to the decision.
How fast are results?
First findings in about four hours, a full report with clips within 24.
Test your next idea
before lunch tomorrow.
Free to start. No credit card. Video on this site is licensed stock footage of real people.