AI moderator
An AI moderator
that follows up.
It listens, notices hesitation, asks why and asks for the real example, in every interview, in many languages.
The best part of an interview is the second question. Our AI moderator always asks it.
A good AI interviewer does more than read a script. Cookiy's AI moderator adapts every AI-moderated interview to what the participant just said, probes for real examples, and keeps the same quality from the first session to the hundredth.
Follow-up in action
It hears the pause
and asks about it.
Participants rarely give the useful answer first. The moderator treats vague, emotional or surprising answers as a cue to dig, and marks each probe so you can see why it asked.
How do you decide which plan to buy for your team?
Mostly price. I guess. It is fine.
You paused before "fine". What would have made it better than fine?Follow-up on hesitation
Honestly? Knowing what happens when we go over the seat limit.
Has that happened before? Walk me through the last time.Probe for a real example
How it moderates
Rigorous by design.
Follows your guide
Every objective in your discussion guide is covered, in the order that fits the conversation.
Probes, never leads
Neutral, open questions. It asks for examples, reasons and comparisons, not agreement.
Adapts to each person
Skips what is already answered, goes deeper where the participant has more to say.
Reads the signals
Tracks engagement, hesitation and emotion, and uses them to decide what to ask next.
Meets people where they are
On their phone or laptop, at home, at work or in the store, in their own language.
Same quality at scale
Interview one hundred is as careful as interview one. No fatigue, no bias drift.
Inside the interview
Every angle.
Every signal.
Most research captures what people say. Cookiy also captures how they say it, where they are and what they almost said.
“Walk me through what happened right after you cancelled.”
Shorter answers, less eye contact.
Dig into the price comparison she started and dropped.
Smart follow-ups
When someone hesitates or says something unexpected, the moderator notices and digs deeper.
In their own space
Interviews at home, at work or in the store, where real behaviour happens.
Emotional signals
Sentiment and engagement tracked through every conversation, so you see where friction lives.
Live observation
Watch as it happens, flag moments for your team and add a topic mid-session.
Keep exploring
Related: AI user interviews, Live observation and Voice and tone analysis.
About the AI moderator.
What is an AI moderator?
An AI that conducts research interviews. It follows your discussion guide, listens to each answer and decides what to ask next, including follow-up questions a scripted survey would never ask.
Is an AI moderator as good as a human interviewer?
For exploratory, concept, message and usability research it matches experienced moderators on depth, and it never gets tired, rushed or leading at interview forty. For very sensitive topics you can watch live and step in, or ask our research team to design the study.
How does it decide on follow-up questions?
It compares each answer against the goal of the question. Vague, contradictory, emotional or unexpected answers trigger a probe: an example, a reason, a comparison or the moment it happened.
Does it lead participants?
It is built to ask neutral, open questions and to probe without suggesting an answer. Every session is recorded and transcribed, so you can audit exactly what was asked.
Which languages does it moderate in?
Many languages. Sessions are transcribed and translated, so a study across markets reads as one dataset.
Do participants know they are talking to an AI?
Yes, always. Disclosure and consent come before every session.
Hear what your users
almost said.
Free to start. No credit card. Video on this site is licensed stock footage of real people.